Trail grows their own beans at Cerro de Jesus in northern Nicaragua and roasts them at their own facility in California. Owning the farm is rare in specialty coffee, but it is not the defining part of their brand. Trail wanted to celebrate the spirit of travel, the outdoors, and the journeys that take you somewhere special. We updated the brand identity while keeping the equity they'd built, then carried it across the full brand, including packaging, retail, and ecommerce.