With their values printed on the walls of every store, Whole Foods was intent on making grocery shopping feel personal. Food quality was a choice, and justifying the higher price meant their customers had to feel that what they were buying aligned with what they believed. The company culture was already there, but a culture has to be communicated to be sustained. As Whole Foods grew, they had to keep sharing those values with new employees and new customers alike. We supported much of that work. Through content creation, event planning and production, and executive communications, we helped Whole Foods carry their messaging through the company. Alongside it we produced social responsibility campaigns, commercials, and events at both the national and regional level.